The Kate effect has struck for maternity brand Séraphine whose sales have soared by 40 per cent since it was revealed the Duchess of Cambridge is a fan of their designs.
After donning one of their dresses on her first Royal outing since the birth of Prince George Alexander Louis of Cambridge, the British label saw sales rocket further.
New mother Kate was photographed arriving at her parents’ home in Bucklebury wearing the £50 Blossom Knot Front Lavender Dress on Wednesday.
Just a glimpse: Whilst the world only caught a
glimpse of Kate's Seraphine dress on her first outing since the birth of
baby George, it went on to sell out.
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